Marketing Doughnut Series: 4 Steps To Marketing Your Small Business With Zero Budget.

Every small business needs to be focused on marketing at all times, even if you have a full order book and clients waiting, you must keep on marketing and the best marketing is creative marketing. It’s smart, very affordable and delivers measurable results. Let’s get started…


1) Facebook

Create a profile for your Facebook page.

You can use your existing personal facebook profile or create a new profile for this purpose. For instance if your facebook page is ‘Pearls Connect’, you can create a profile also called ‘Pearls n Pearls’ or something close.

Note that a profile is different from a page. Essence of this profile account Is to be able to tag your contacts when you post.

A Facebook page however will require you to have a budget to promote anything.

Smart thing to do is to make that profile the admin of your facebook page.

—– Another simpler method is to share posts from your page using your existing personal profile, then tag your contacts.


2) Facebook Groups

Facebook Groups such as ‘Sell and Buy anything’ allow you sell products and services to members of the group.

You can upload pictures, set prices of your products, receive direct messages from clients.

Very simple. Look for the groups tab on facebook page. Choose a group category that works for you. Look out for marketing groups.

It’s better to use your created company profile not personal profile to join the group. You cant join a group with your business page.

And be sure you are allowed to sell on the group.


3) Email Marketing

—Look out for all the business cards you’ve received at events.

— On a plane sheet/computer, create 5 columns: Client Name, Business Name, Product/Service, Email & Phone Number.

— Categorize these clients based on what you are offering.

— Don’t market first, share some useful tips, trends.

— Infact don’t SELL. Just pitch how what you have can get them what they need.

— Emails, SMS, Phone Calls work well.

— Follow up

— Make sure you have new entries on the sheet (5-10clients) weekly.

— Meet 5-10 potential clients weekly. Don’t just chat away, get their cards/email/phone nos. Add them to your list.


4) Online Directories:

For Nigerians try:





For Nigerians and other countries try:

….Take note of the featured products you see on the front pages.

… Identify the tags used.

…. Use these tags to set up your business ad.

…. On these directories, you can promote your product for as low as N800 for 7 days.


Further Reading:

Eight Creative Marketing Strategies for Small Businesses

Every small business needs to be focused on marketing at all times, even if you have a full order book and clients waiting, you must keep on marketing and the best marketing is creative marketing. But marketing doesn’t just consist of online advertisements, landing pages and selling. It actually consists of so much more, if you’re stuck with the same old marketing ideas, take a look at how you can make marketing much, much better with these strategies.

1.     Creative Marketing Best Tip Ever – Develop An Awesome Elevator Pitch

When people ask you what you do, whether you’re in an elevator, in line at the grocery store, at the doctor’s office with the kids or at a business event, it’s important for you to be able to explain to the people asking what it is that you do in a succinct way that invites more questions.

An elevator pitch isn’t just a 60-second monologue; it’s more like learning different ways to answer the same questions based on the audience you’re speaking to, so that they leave understanding what you’re about.

Let me give you my basic elevator pitch “I help businesses identify realistic online goals and then I help them achieve these using website design, content and online marketing”

I sometimes expand upon this however unlike most website designers, I’m trying to focus on the major benefit I give to my customers whilst also telling them quickly and in a way everyone can understand, this is one of the fundamentals of creative marketing, you tell people what you can do for them in a creative way they understand and that they can see the benefits.


2.     Get Involved Online and Offline

Get out from behind your computer and get involved in offline events. Go to meetings, business networking events, and conferences. In addition, participate in telephone conferences, webinars, and social media. But do it all in a proactive, involved way that advances your business goals.

Before doing any event, online or off, ask yourself which goal being involved in this particular activity helps you achieve. Then, base your participation and how you communicate with people at the event on reaching that goal.

3.     Develop Meaningful Relationships

Finding a person to collaborate with is a great way to improve your business and find new ways to market. By creating short-term joint ventures with individuals and companies who market complementary products and services to the same audience, you can expand your reach exponentially. Don’t form these alliances willy-nilly. Each venture and each relationship needs to have its own goals involved which align with your overall marketing goals.

4.     Write a Book

You’re smart and you know about your niche. You either know how you became successful, or you know a lot about a particular subject that you can share with others. Writing a book, and getting it published today, is a simple process. All it’s going to take is time. Be sure that your book has an ultimate goal aside from making money. It’s not likely book sales alone are going to make that much. But a book used as a marketing tool to sell other products and services can help increase your net worth substantially.

Alternatively you could incorporate a blog within your website and you could write and add content to it, the more content that you add and the more regularly you do this, the more visitors and the more successful your website will be and all it takes is a little creative marketing and brainstorming to get started.

5.     Speak in Public

Once you’ve written a book, you can leverage it to engage in public speaking events. Find events that are attracting your target audience and simply go tell them your story. Create a “one page” document/web page to market you’re speaking and subject matter to event leaders.

At first you may need to do some events free (get permission to record it) and later you can actually make quite a living out of public speaking if you desire to go in that direction. If not, the act alone can be a great marketing strategy.

6.      Give Your Opinion

Find ways to get your name associated with expert status. Use the service Help a Reporter Out ( to find people to pitch your articles, speaking, and answers to and who will use your quotes in stories. The more you’re quoted, the more you will become known as an expert. You can do the same thing with targeted and focused guest blogging, expert panels, interviews and more.


7.     Ask for Creative Testimonials

Go straight to your current customers and clients and simply ask them to write, record or make a testimonial for you. You can even have a contest to make it more interesting. For instance, “Create a meme about how awesome your product is, share it with friends, get the most votes, and win a $100 dollar gift card to use towards my services.”

8.     Break the Mold

If you really want to differentiate yourself from the crowd, find a way to break some rules. You don’t have to be unethical to push boundaries and break rules. Many people believe they have no right to take a leadership role without having first been a follower. That’s insane, because you can be a leader without having been a follower. If you are good at what you do, there is no reason you have to punch any cards or push any particular buttons in any particular order to be at the top.

Creative marketing means stepping out of your comfort zone and doing something different than you are currently doing. If you’re not doing something new every quarter at least when it comes to marketing, you’re not really trying.


Article by Elizabeth Edwards, Tech4her Africa’s Founder.

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